Typography and the web

May 30th, 2009

As any web designer will tell you “this is not print design! It’s the web.” That may be true, but the web is fast approaching the day when it will be able to accommodate any font, with any type of configuration via CSS3.  This is not the future and there are still just too many factors to account for when designing for the web. In that respect, graphic designers have it easy. Period.

This shouldn’t deter us from following proven principles that have been laid out by some of the greats like Paul Rand, who was one of the originators of the Swiss Style of graphic design.  Frederic Goudy, who at the end of his life had designed 122 typefaces and published 59 literary works. I love typography, but for some reason when it comes to web design all that knowledge is thrown out the window.

Yes, CSS3 with its fancy @font-face properties is not too far away, but in the mean time what other options do we have? We could always use sIFR and drain away all our hours setting it up, or we could make our lives a little easier by using the new kid on the block called Cufón.

cufon the easy way to embed fonts

cufon the easy way to embed fonts

I’m not going to dive into the details too much on how to get this working, but I will tell you this; it is one of the easiest solutions out there!

1. Download Cufon script at Cufón

2. Upload your font choice and create a compatible java file.

3. Insert Cufon and the custom font file in your head (if you would like the page to load faster then insert right before the </body> tag).

4. Tell Cufon what tag to convert. It’s that simple.

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As you probably know, we were accepted to the first round of interviews for the new momentum program offered by Lakeshore advantage. Our concept looks very promising and I really do think we have a “Million dollar Idea”. At the interview we ran into a problem with the projector and ended up scraping the presentation and just winged it. Well, it turns out we did pretty well with our verbal presentation and have been invited to join the program. Who needs technology? We did it old school with nothing but our idea out on the table.

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